Big Data Analytics
VOLVO Lebanon needed to understand better how the brand was considered in the country.
Proximity Agency suggested to listen, collect and study the maximum data circulating on the internet about Volvo, via the Social Media, conversations on forums, blogs, influencers’ and media’s publications etc.
This was particularly challenging because of Lebanese market’s size: it’s very small, and so was the amount of circulating data. However, thanks to our tool “Linklfuence”, we managed to focus on the most valuable influencers, social media conversations, key words and topics.
Following the collect of the data, we were able to provide VOLVO Lebanon with accurate recommendations and a strategy to lead digital campaigns as well as produce and distribute relevant content, addressing the audience’s concerns and centers of interest.