We took full responsibility for introducing and guiding Win XChange in the digital world; we had to create a suitable strategy that comprises visibility, positioning, and interaction.
We Designed and developed a fully functional portal to establish an original presence and qualitative identity for Win Xchange along with a blog and a Newsletter.
Proximity Agency defined the portal positioning, functional tools and the Look & Feel. We used Drupal 7 to build the website along with a mobile responsive version. An SEO strategy has been implemented along with a content strategy. In addition, an easy-to-use content management system (CMS) was created to support the website frequent update.
Project scope: Creation of the concept, Design, Content, SEO Strategy, Programing using Drupal 7.