Sweeteen is a concept store specialized in make up and cosmetics for teenagers. All products are unique and provided to you all the way from the American continent.
Proximity agency conceptualized, designed and produced Sweeteen Website to be a place of representation for Sweeteen product s and identity.
The modern design of the website is representing the Sweeteen’s E-Shop products and also helps the brand stand out from competitors.
Proximity Agency used Drupal 7 to build the website along with a mobile responsive version. An SEO strategy has been implemented along with a content strategy. In addition, an easy-to-use content management system (CMS) was created to support data update.
Proximity Agency and its partners provided the full idea, the project's scope is:
- Creation of the concept
- Logo and brand creation, Full Stationary (with Sketch)
- Website design
- Website implementation Using Drupal 7
- Website maintenance & Hosting
- Allow customers to receive information about new products
- Further promote their business
- Provide customers with the means of sharing their thoughts and enhancing the sense of community amongst their clientele
- Further the reach of their future Facebook activity through increasing the number of affinity funs on their page
As for every client a unique strategy was developed to fit their needs, where Social Aim researchers and marketers work together to provide high quality content that will work to promote their business.
The strategy for Sweeten included:
- Constantly incorporating discussion topics and questions to promote user feedback
- Promoting products
- Performing special operations in order to increase and engage the community
- Create and manage Facebook advertising and promote content
Though Sweeteen one of the newest clients of Proximity Agency, the first results have been seen in only the first few weeks of work. Early results of this Facebook strategy include:
- Increasing the number of Facebook affinity fans and the number of people talking about the page on Facebook
- Creating a Facebook page and Instagram account that offers useful information as well as high quality photography and status