Silkor

Silkor is an industry pioneer and the Middle East and North Africa (MENA) region's leading chain of laser hair removal; laser medico-aesthetic and skin care services.

The Challenge

Silkor commissioned Proximity Agency with the task of launching its presence on social media targeting the Lebanese market.

Proximity Agency succeeded in merging Silkor’s world with fashion and beauty, thanks to an optimized digital strategy and great designs while maintaining the core identity of the brand.

WHAT WE DID

  • Incorporated social media best practices on  Silkor’s new Facebook Timeline
  • Conducted a Social Media Audit & Benchmark for Silkor
  • Built a Social Media strategy for Facebook
  • Delivered a content strategy
  • Designed and Developed a series of Facebook tabs
    • Welcome tab on landing page inviting users to  “Like” the Page and then thanking them for Liking it
    • Chart tab highlighting rules guidelines of engagement for fans
    • Appointment, career tabs, infinite locations
  • Implemented Concept, management & monitoring of Facebook Contest
  • Trained Community Manager & Offered Ongoing Support
The Results

Not only did Proximity Agency succeed in establishing an original presence for Silkor but also we were able to engage and entertain the Lebanese Community through its optimized Facebook tabs and contest that embodied beauty and glamour, inviting participants to share their own experience in a modern context on the dedicated Facebook page. More than 20k fans generated in a space of six months.

Silkor, through Proximity Agency’s digital strategy and original implementation (design and development), was able to create a welcoming and friendly first impression for its local community, turn existing customers into brand ambassadors, use social media to make fans potential winners, and build relationships with them.