Semsom

Semsom created Healthy and delicious Lebanese dishes with a modern twist. Made from fresh ingredients and innovative pairings like hummus and sumac, orange blossom water and osmalieh vermicelli, Semsom is perfect for every day.

The Corporate Website

Within our digital strategy, Proximity agency developed the company website to create a channel of communication between the company and its customers, a place of representation for Semsom offers and identity.

The concept focuses on optimizing the user experience and information structure. With its modern and original design, the website helps the brand stand out from competitors.

Proximity Agency used Drupal to build the website; An SEO strategy has been implemented along with a content strategy. In addition, an easy-to-use content management system (CMS) was created to support the website frequent update.

Project scope:

  • Creation of the concept
  • Website Content in English
  • Search Engine Optimization (SEO) Strategy
  • Contest implementation in the framework of a digital campaign
  • Website programing using Drupal
  • Website Hosting & Maintenance
Diaspora Awareness Campaign

THE CHALLENGE

Semsom created Healthy and delicious Lebanese dishes with a modern twist. Made from fresh ingredients and innovative pairings like hummus and sumac, orange blossom water and osmalieh vermicelli, Semsom is perfect for every day.

Semsom commissioned Social Aim with the task of launching an Awareness campaign targeting the Lebanese Diaspora (Juin 2010).

Scope of work:

  • Online brand building strategy (Facebook page optimization, campaign strategy, website optimization)
  • Define a content strategy (Facebook/Twitter)
  • Online Marketing campaign for Contest
  • Engagement campaign on Facebook page: Contest – "Win an iPad2" - Concept; implementation and Monitoring
  • Digital Advertising Campaign & Online PR
  • Website concept, design & implementation

RESULTS

Not only did Social Aim succeed in establishing an original campaign for Semsom but also we were able to engage and entertain the Lebanese Diaspora through its optimized Facebook tabs and contest that embodied gastronomy and glamour, inviting participants to participate in an original context on a dedicated website section; fan with most results won an iPad2; 2000+ subscribers generated in a space of one months.