MED Gourmet is an online “Epicerie Fine”, offering high-end gastronomy products to food lovers, whether amateur or professional.
While MED Gourmet is a well-known name throughout Lebanon, the company had no dedicated ecommerce site. Proximity Agency handled the brand’s digital strategy, the market research, designed the online store idea, built the e-shop and handle the communication.
Proximity Agency provided a full roadmap that included:
- The brand digital strategy
- The market research
- The E-Store Concept
- The E-Store design & Implementation
- The SEO/SEM Strategy
- The E-CRM solution to collect relevant customer data to personalize product offerings
- The communication strategy pre and post launching
We had a number of goals in minds when designing the new site; attracting targeted traffic, generating leads, promoting MED Gourmet E-Store brands, and increasing online sales. At the same time, we aimed to optimize the handling efficiency, improve the user’s experience and enhance customer communications.
As always, Proximity Agency started with a systematic strategy phase, developing ERS (Ecommerce Requirement Specifications), an essential element in Proximity Agency's methodology.
During this first stage, the brand and its customers’ target were examined. Based on the results, Proximity Agency created website wireframes to lead into the design phase.
The clear new design matches the brand to perfection, ensuring the user an easy and efficient experience. Proximity agency used SEO best practices to guarantee maximum search engine visibility.
With its bright, new ecommerce site catering to new and existing customers, MED Gourmet aims to upgrade its clients’ gourmet shopping experience. The site will be online within the next few weeks.
The E-Shop includes over 150 items, each easy to find by category, brand or specification. The home page always features the newest products as well as special promotions.