Live Achrafieh

Live Achrafieh is a blog dedicated to Beirut's Ashrafieh area.  It aims to highlight the commercial and cultural areas as well as touristic activities.

The Project

Proximity agency along with Sketch were involved in:

  • The Brand creation
  • Designing the concept and the positioning of the blog
  • Defining the functional ergonomic and the design
  • Defining the web2.0 components
  • Defining the community concept & strategy
  • Defining the editorial strategy
  • Business model, Business Plan
  • Creation of the commercial offer
  • Building the blog using Drupal
  • Organization of the team (editorial, communication ...)
  • Blog Content production (Articles, videos, photos...)
  • Blog Animation, Management and Maintenance
  • Defining Communication & E-communication Startegy
  • Social Media Management
The Blog

Proximity Agency conceptualized, designed and produced Live Ashrafieh  blog. The many features were specifically designed to meet the project strategy, branding and positioning.

The concept focuses on optimizing the user experience and information structure based on a modern design.

Proximity Agency used Drupal to build the blog. An SEO strategy has been implemented along with a content strategy. In addition, an easy-to-use content management system (CMS) was created to support the website frequent update

The project scope:

  • Creation of the concept
  • Content Strategy & Production
  • Blog design
  • Search Engine Optimization (SEO) Strategy
  • Blog programing using Drupal
  • Blog Hosting & Maintenance
The Communication

Performing a series of campaigns in order to highlight the blog and its utility. Proximity Agency along with Sketch provide campaigns' concept, the artwork, the media plan and the monitoring.

Geo Locatacor Game

Geo Locator, is an online game launched by Live Ashrafieh, to push photos from the city. It was used during a contests, where users can have to define the name of the area taken in the photo.

In order to use the game, users must login with Facebook account. Users' basic information is added to an E-CRM database to accumulate data to be used in later campaigns. 

Proximity Agency provided the full idea, the project's scope is: Creation of the concept, Communication materials design, game implementation; integration with Facebook, Game maintenance & Digital Campaign Management.