Chivas Regal, a renowned brand of Scottish whisky, approached us with the task to create their presence on social media and ensuring that their core brand values 'Act as a gentleman' and inviting people to see the world through an individualistic perspective were maintained and highlighted in their online identity.
Proximity Agency perfected Chivas Regal’s online presence through:
- Performing a Social Media Audit & Benchmark
- Establishing a Social Media strategy for Facebook and Twitter
- Delivering a Content strategy
- Restructuring their Facebook Page (Welcome Tab, Chart, Range, Act as a gentleman apps)
- Training of Community Manager & Offering Ongoing Support
- Setting up and managing a Media Plan
Chivas Regal succeeded to establish an online social presence with more than 25000 fans on Facebook timeline.