Avis Lebanon

Established in 1962, Avis Lebanon has become the largest and most trusted car rental company in the country. It boasts a network of 8 branches, a fleet of over 1,300 vehicles and a team of 100+ dedicated and professional employees.

Avis Lebanon commissioned Proximity Agency with the task of launching its presence on social media targeting the Lebanese market.

The Online Booking

Within our digital strategy, Proximity agency developed the company website to create a channel of communication between the company and its customers, a place of representation for Avis Lebanon offers and identity.

The concept focuses on optimizing the user experience and information structure. With its modern design, the website helps the brand stand out from competitors.

Proximity Agency used Drupal to build the website; An SEO strategy has been implemented along with a content strategy. In addition, an easy-to-use content management system (CMS) was created to support the website frequent update.

Project scope:

  • Creation of the concept
  • Website design
  • Website Content in English
  • Search Engine Optimization (SEO) Strategy
  • Website programing using Drupal
  • Website Hosting & Maintenance
  • Website Integration with the online booking system
Online Campaign

WHAT WE DID

  • Incorporated social media best practices on Avis Lebanon new Facebook Timeline
  • Conducted a Social Media Audit & Benchmark in the car rental market
  • Built a Social Media strategy for Facebook
  • Delivered a content strategy
  • Designed and Developed a series of Facebook tabs
    • Welcome tab on landing page inviting users to  “Like” the Page and then thanking them for Liking it
    • Chart tab highlighting rules guidelines of engagement for fans
  • Implemented Concept, management & monitoring of Facebook Contest
  • Trained Community Manager & Offered Ongoing Support

RESULTS

Not only did Proximity Agency succeed in establishing an original presence for Avis Lebanon but also we were able to engage and entertain the Lebanese Community through its optimized Facebook tabs and contest, inviting participants to share their own experience in a modern context on the dedicated Facebook page. More than 8k fans generated in a space of four months.

Avis Lebanon, through Proximity Agency’s digital strategy and original implementation (design and development), was able to create a welcoming and friendly first impression for its local community, turn existing customers into brand ambassadors, use social media to make fans potential winners, and build relationships with them.