Al Kazzi nuts were looking to renew their brands digital image. With little work done already, the project began with only a website that was largely out of date.
What We Did
After getting to know the brand, developing an understanding of the clients needs and goals, a strategy was created that included:
- Creating a Facebook page with a strategy to build a community around the brand, popularizing their products and attracting their target audience.
- With a flash based site design, Al Kazzi’s website was inaccessible from mobile devices and tablets. To alleviate this problem, a mobile specific site was introduced that complimented the design of their new website.
- To position Al Kazzi as a leader in their industry and a source for information about Lebanese style nut production worldwide, a blog was created to host content related to their fields, and new ways for customers to use Al Kazzi products.
- With requests from Lebanese living abroad to purchase Al Kazzi nuts, an e-commerce site was introduced to allow people to order nuts to their door worldwide.
After founding the Al Kazzi Facebook page, promotional campaigns and targeted advertising created a community of 15,000 followers in the first 6 months.