The Big Data represent a great opportunity for the brands to grow and innovate, to increase their sales and their markets, to address new clients and to conceive new offers.
The Big Data constitute the basis of any adapted digital strategy. The trends observed through the continuous data analysis allow creating, orienting, and developing the strategy in one direction or the other.
The Big Data experts at Proximity Agency use the top performing marketing tools as well as our proper means to collect, organize, and analyze the given external and internal insights of your enterprise.
The interpretation of these data sums up to the acquisition of a comprehensive and continuous understanding of the consumer behavior in Omni canal logic. It also leads to a predictive vision allowing the anticipation of any potential changes in the consumer behavior.
Innovation and precisely innovation in terms of procedure is one of the major concerns of any enterprise. It is an absolute necessity in the substance of digital transformation, within the context of customer relation.
Proximity Agency accompanies your enterprise from end to end through this transformation, as well in the creation of innovative procedures aimed at anticipating future usages.
Our INNOVATION team practices a close surveillance on the customers’ needs and aspirations in terms of digital experience and Omni canal, in order to:
- Generate the customer’s engagement to the brand
- Enhance the brand visibility
- Increase sales
In the objective of:
- Taking benefit of the existing experiences to offer more value to the customers
- To envisage evolutionary solutions to counter any dissatisfactions
- To conceive these solutions by integrating new components in order to offer end to end solutions
- To build a well adapted digital and marketing strategy
Our technical teams will walk with you, hand in hand, all through the process in order to apply the solutions in line with your strategy.
Now that we are living in an era during which the digital industry is exposed to a flood of messages and visuals, the creativity of your communication has more than ever become a must in order to stand out.
Audacity and originality are nowadays the basic principles for you to be heard… however, it takes more than that to impress the up-to-date connected consumer.
Today, creativity should make sense within the context of more and more demanding societies.
To inject a meaningful pulse into any creative venture requires first of all taking a step backward, and then taking into account the given insights and the predictive analysis.
So, our teams do not just produce concepts in terms of visuals and words. What they seek to offer to your clients is primarily an experience.
Although the conceptualization of your communication campaign, our creative people work hand in hand with our technical teams, and thus, measure at every step the scope of the project as well as its digital feasibility.
We allocate for your assistance a full multi-disciplinary creative team:
- Creative Director
- Art Director
- French, English and Arabic Copywriter
- UX Designer
- Interactive Ergonomist
- Creative Technologist
The impact of digital communication has turned upside down the strategies of firms and brands by creating new types of clients and consumers, new potentials, new behaviors and new usages.
New ways to enter new markets added to the volatility of the ecosystems in constant mutation… thus, some new challenges for the enterprises, but also some amazing opportunities which, however, remain mostly under exploited if not unexploited.
In this new environment, the enterprises are disoriented, even destabilized.
The technical teams at Proximity Agency are here to bring you solutions:
- To adapt your data system (API Definition and SI Architecture, Integration, Security, Agility, Monitoring)
- To design and implement your mobile Apps “Shopping Companion”, your online catalogue, and your e-commerce site (while ensuring an API secure access)
- Ensure the activation of the various applications and services, the engagement on your social network platform, by helping you to elaborate a pertinent communication strategy
- Ensure the follow-up service and System maintenance, the technical and trend chart monitoring
Our introductory package relies on a three-level structure:
- Front end: mobile and web applications
- Selection and integration of the API
- Back-end: (OMS, CRM…)
The brand content – and precisely the storytelling – has become the most reliable tool to reach your target; mainly to relay your messages and values to your clients, and to create with them a solid emotional bond while generating new leads.
We imagine, create and produce your brand content in coordination with our partner Social Aim and its expert storytelling teams… they simply tell the stories of your brand. This content is edited in line with a clear and defined strategy:
- Brand analysis aiming at defining together with you your added value and specific strengths.
- The type of content concept that would ideally create and enhance the emotional bond between you and your consumers.
- Production (videos, articles, documentaries, events…)
- The broadcasting and promotion planning of your content via the appropriate media vehicles, both traditional and/or social.
- The coherence and consistency of your brand content strategy with your global marketing strategy.
The ROI (Return On Investment) being one of the main concerns of announcers vis a vis any Content Marketing strategy, we therefore perceive the brand content not merely as a tool of reinforcement of your relation with your clients, and of their loyalty towards your brand, but also as means to generate leads, to acquire new clients and thus to increase sales.
With the burst of the digital communication industry, the types of communication media tools have multiplied.
A communication strategy is no more visualized on the basis of separate axes between “traditional media” and “new media”.
To achieve efficiency, a communication campaign should nowadays make use of all the pertinent media vehicles and technologies and interconnect them in Mix Communication campaigns.
The strength of Proximity Agency, in collaboration with our Sketch Agency, is to know how to get together and put to work harmoniously, the multidisciplinary and complementary teams in order to create these comprehensive global strategies.
Both composed of professional specialists in each media tool and technology, our agencies grant maximum leverage to your communication by covering:
- Creative concept Omni canal
- Media plan and booking
- Press media, web and social media networks (Instagram, Facebook…)
- Viral videos on YouTube, Dailymotion, Vimeo, Snapchat
- Mobile Marketing
- In shop promotional events