Nowadays there are so many different media platforms available that businesses get confused about which one is more suitable. As we all know, Facebook and Twitter have taken over the market around the world and have settled down. Unfortunately,
Content marketing is all about relevance, shareability and value to the end user for the purpose of building trust, branding, awareness, and positive sentiment.
Social media has affected many facets of our everyday lives. From the way we keep in touch with friends and relatives, to marketing possibilities and even how we gather information in general. One of the many industries where social
Business Monitor International ranked Lebanon in 11th place among 13 countries in the Middle East and Africa (ME&A) region on its Information Technology (IT) Risks/Rewards Ratings (RRR) for the fourth quarter of 2014, Byblos Bank
According to France 24, The Wall Street Journal reported that Apple is ramping up iCloud defenses as a result of hackers swiping nude photos of celebrities from the online digital vault.
The Journal quoted Apple chief executive
What could be better than a platform where millions of people come together to share information? Take Twitter, for example, the first to spread the news about of the commando raid which killed Osama bin Laden or the first to use the
Following an uproar regarding the new iPhone’s flexibility feature, users everywhere are deliberately trying to deform their iPhone 6 Plus. Apple users, loyal fans, and other brands are taking a jab at the imperfections of the
Are you looking to produce content for your blog that drives traffic to your business? If you’re like almost every other optimistic business out there, your answer is a definite yes!
The Antares rocket supplied by contractor Orbital Sciences blew up moments after liftoff at NASA's space launch facility on the Eastern Shore of Virginia, the space agency said.
NASA and Orbital Sciences were gathering data to
According to an online survey conducted by a Dubai-based public relations, marketing and design consultancy, BR Communications FZE, nearly 85% of communications professionals said they prefer a combination of conventional and online
From our blog
It is very well known that consumer behavior is not only driven by rational thoughts; but also by emotions. Hence terms like “retail therapy”.
In effect, emotional consuming accounts to a huge percentage of total consumption; significantly so as value per item decreases.